Business Analytical Report

CRITERIA Good Adequate Needs work


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> Begins with a clear summary of the entire report – like a “snapshot” of the whole paper

> Includes “Conclusion” and “Recommendations”




  • Purpose – the topic is business-related and fits in one of the below categories:
  • Background – the context and situation is clearly set up for the audience
  • Sources and Methods – there is a brief explanation of the sources and methods used for research
  • Limitations and any Additional Headings – varies by topic
  • Sentences are complete, concise, but still flow
  • There are few to no grammatical errors
  • Tone is formal and word choice appropriate
  • APA-style full citations are listed alphabetically in the “References” section (not “Works Cited” – that’s MLA style)
  • Effective use of headings are present and consistent throughout – double check words in ALL CAPS – Spell Check does not work on ALL CAPS font
  • To assess an opportunity,
  • To solve a problem, OR
  • To support decisions

*Make sure that this section has been updated from the initial work plan – your report introduction should not look exactly the same as the previous work plan




  • There are consistent and effective headings used to organize content
  • Information from research is effectively and accurately cited using APA-style in-text citations where needed





  • The same conclusion as prefaced in the executive summary is provided in more detail, with a re-cap of main points and justifications if needed
  • Recommendations are reiterated and organized by bullet points if it is a longer list
  • effective visual that contributes to (and not distracts from) the topic
  • Visual(s) is/are easy to read, clear, and “balanced” on the page within the report (not too big or small)













REFERENCES (at the end of the report – does not need to be a separate page)











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