Calculating Descriptive Statistics and Frequencies

i need all three questions answered and completed fully
the questions that need to be answered are in Descriptives file please answer all the questions askedother attachments are for question 2 and 3hypothesis testing descriptive stats frequencies

 

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Variable Name Source Description/Label Data Code
Cond Survey condition 1 = General American

2 = Spanish

Appealing Survey appealing 1-5

5=appealing

1=unappealing

Likable Survey likable 1-5

1=unlikable

5=likable

Entertaining Survey entertaining 1-5

1=not entertaining

5=entertaining

Interesting Survey interesting 1-5

1=uninteresting

5=interesting

Positive Survey positive 1-5

1=negative

5=positive

Favorable Survey favorable 1-5

1=unfavorable

5=favorable

Resent Survey resentful 1-5

1=strongly disagree

5=strongly agree

NA discarded

Depressed Survey depressed 1-5

1=strongly disagree

5=strongly agree

NA discarded

Irritated Survey irritated 1-5

1=strongly disagree

5=strongly agree

NA discarded

Angry Survey angry 1-5

1=strongly disagree

5=strongly agree

NA discarded

Wary Survey wary 1-5

1=strongly disagree

5=strongly agree

NA discarded

Excited Survey excited 1-5

1=strongly disagree

5=strongly agree

NA discarded

Uncomf Survey uncomf 1-5

1=strongly disagree

5=strongly agree

NA discarded

Nervous Survey nervous 1-5

1=strongly disagree

5=strongly agree

NA discarded

Happy Survey happy 1-5

1=strongly disagree

5=strongly agree

NA discarded

Curious Survey curious 1-5

1=strongly disagree

5=strongly agree

NA discarded

Brand_Good Survey brand_good 1-5

1=strongly disagree

5=strongly agree

Brand_Desirable Survey brand_desire 1-5

1=strongly disagree

5=strongly agree

Brand_Like Survey brand_like 1-5

1=strongly disagree

5=strongly agree

Purch_Int_1 Survey P_Intent1 1-5

1=strongly disagree

5=strongly agree

Purch_Int_2 Survey P_Intent2 1-5

1=strongly disagree

5=strongly agree

Purch_Int_3 Survey P_Intent3 1-5

1=strongly disagree

5=strongly agree

Like_Chicken Survey like_chick 1-5

1=never

5=very often

Speak_Other Survey Num_other_lang_spoken 0=0, 1=1, 2=2, 3=3, 4=4, 5=5, 6=>5
Brand_Name Survey Manipul_Check 1-3

1=Fresh and Tasty

2=Tyson

3=Perdue

No_of_Countries Survey Countries_Visited 0-11

0=0, 1=1, 2=2, 3=3, 4=4, 5=5, 6=6, 7=7, 8=8, 9=9, 10=10, 11=>10

Socialize Survey socialize 0-1

0=No

1=Yes

Eng_1st Survey Eng_1st_lang 0-1

0=No

1=Yes

Count_Origin Survey actor from 1-4

1=US/Canada

2=UK

3=Latin America

4=Middle East

Other_Lang_Spoken Survey other_lang_spoken 0-11

0=Spanish, 1=French, 2=Arabic, 3=german, 4=Italian, 5=hindi, 6=urdu, 7=Portuguese, 8=mandarin, 9=Japanese, 10=other, 11=no other

EZ_Understand Survey ez_understand 0-5

0=not at all true

5=completely true

Soc_Multi_Lang Survey soc_multi_lang 1-2

1=yes

2=no

Faking Survey faking 0=no

1=yes

3=uncertain

Sex Survey sex 0-1

0=female

1=male

State Survey   REMOVED
Edu Survey   REMOVED
Age Survey Age In years 20-99

 

Descriptive Statistics, Frequencies, and Hypothesis Testing

 

  • Calculating standard score (z-score)

Project 2 was worth 60 points. The class had an average of 51.24 and a variance of 14.25. Look up your own raw score and calculate your z-score. Provide the following pieces of information:

 

Your Score: ___47_____ Standard Deviation: _________ Your z-score: __________

 

 

 

  • Calculating Descriptive Statistics and Frequencies

From the Perdue dataset, pick any two of the following variables that were not part of the lecture materials and report the following statistics for each variable:

 

Variable Options: Brand_Good, Brand_Like, Entertaining, Irritated, Excited, Favorable

Statistics: Mean, standard deviation, mode, frequency analysis table, histogram chart

 

What do the statistics tell us about each variable? Briefly discuss.

 

 

 

  • Calculating Chi Square

When asked the brand name of the chicken in the ad they just watched, 16 participants reported “Fresh and Tasty” brand, 171 reported “Perdue”, and 1 particpant reported “Tyson.”

 

Based on knowledge of the population and previous research, the researchers expected that 90% of participants would guess Perdue with 5% of participants guessing “Fresh and Tasty” and 5% guessing “Tyson.”

 

Is the sample significantly different than the population? Test this question using chi square analysis. Report the chi square statistic and its p-value.

 

 

Cond Appealing Likable Entertaining Interesting Positive Favorable Resent Depressed Irritated Angry Wary Excited Uncomf Nervous Happy Curious Brand_Good Brand_Desirable Brand_Liked Purch_Int_1 Purch_Int_2 Purch_Int_3 Like_Chicken Speak_Other Brand_Name No_of_Countries Socialize Eng_1st Count_Origin Other_Lang_Spoken EZ_Understand Soc_Multi_Lang Faking Sex Age
1 2 2 3 3 1 2 1 1 1 1 1 1 1 1 1 3 3 3 3 3 3 3 2 0 2 8 1 1 1 12 5 1 3 0 37
1 2 2 3 3 2 2 3 1 1 1 1 2 1 1 2 3 4 4 4 3 4 3 3 1 2 0 0 1 1 0 4 0 0 0 20
1 3 3 5 5 3 3 3 3 4 3 3 3 3 3 3 3 4 4 4 4 4 4 2 0 2 0 0 1 1 12 5 0 0 1 27
1 2 2 4 3 1 2 3 1 1 1 1 3 2 1 4 5 5 4 5 5 5 5 1 0 2 0 1 1 1 12 5 0 3 1 34
1 2 2 2 2 3 1 1 1 1 1 1 3 1 1 4 4 4 4 4 4 4 4 1 0 2 1 1 1 1 12 5 1 0 0 31
1 4 4 5 5 3 4 1 1 4 1 1 1 4 1 1 1 3 3 3 3 3 3 1 0 2 3 0 1 4 0 0 0 1 0 26
1 3 3 4 3 2 2 2 3 3 1 1 2 2 2 4 4 4 4 4 3 4 4 1 1 2 2 1 1 1 11 5 1 3 1 22
1 3 4 3 3 2 3 2 1 4 2 3 1 4 1 2 3 4 4 4 4 4 5 1 0 2 0 0 1 2 12 1 1 1 1 22
1 1 1 3 2 1 1 1 1 1 1 1 1 1 1 4 5 4 4 4 4 4 5 1 0 2 8 0 1 1 12 5 1 0 0 39
1 4 4 3 3 3 4 1 3 1 1 4 1 3 1 2 4 3 3 3 3 3 3 2 0 2 0 0 1 3 12 1 0 0 0 24
1 2 2 4 4 2 2 1 1 1 1 1 1 1 1 3 2 4 4 4 4 4 4 1 1 2 1 1 1 1 12 5 0 0 1 21
1 3 3 4 3 1 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 1 0 2 0 1 1 1 12 5 1 0 1 26
1 1 2 4 3 2 3 1 1 1 1 3 3 1 1 4 5 5 4 4 4 4 5 1 0 2 2 1 1 1 12 5 0 0 1 28
1 4 3 4 2 2 3 2 3 2 5 4 4 2 1 5 4 4 4 3 2 4 4 2 0 2 0 0 1 1 12 4 0 3 1 20
1 2 2 2 2 2 2 1 1 1 1 1 3 1 1 3 4 4 4 4 4 4 4 1 0 2 2 1 1 1 12 4 1 3 1 27
1 2 2 3 2 2 2 2 2 2 1 2 3 2 2 3 4 4 4 4 3 3 4 2 0 2 6 0 1 3 12 5 1 0 1 23
1 2 1 3 3 1 2 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 1 0 2 1 1 1 4 12 1 1 1 0 22
1 1 3 3 3 1 1 1 1 1 1 1 4 1 1 4 5 4 4 4 4 5 4 1 0 2 2 1 1 3 12 2 1 0 1 28
1 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 1 1 2 0 0 1 1 10 4 0 0 1 20
1 2 2 2 3 2 2 1 1 1 1 1 4 1 1 4 5 4 4 4 5 5 5 2 0 2 1 0 1 2 12 5 0 1 1 30
1 2 2 4 3 2 2 1 1 1 1 2 3 1 3 1 4 3 4 3 3 3 3 1 2 2 2 1 1 1 11 5 1 3 0 20
1 2 2 3 3 2 3 3 3 3 2 2 3 2 2 4 3 4 4 3 4 3 3 2 1 3 0 0 1 1 12 2 0 3 1 23
1 1 1 4 2 1 1 1 1 1 1 1 1 1 1 1 5 5 5 5 4 4 4 1 0 2 1 1 1 1 12 5 0 0 0 23
1 2 3 2 2 1 2 2 1 3 1 1 2 1 1 3 3 5 5 5 4 4 5 1 0 2 1 0 1 1 12 5 0 1 1 20
1 2 3 3 2 2 2 1 1 1 1 1 3 1 1 4 5 4 4 4 4 4 5 1 0 2 0 0 1 1 12 5 0 0 1 28
1 1 1 4 3 1 1 1 1 1 1 1 3 1 1 3 3 5 5 5 5 5 5 1 0 2 5 1 1 1 12 5 1 0 1 34
1 1 1 3 1 1 1 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 1 2 2 3 1 1 1 6 5 1 0 1 28
1 3 3 5 4 3 3 3 3 4 3 3 3 3 3 3 4 3 3 3 3 3 4 2 1 2 2 1 1 1 11 5 1 3 1 24
1 3 2 4 3 1 2 1 1 1 1 1 3 1 1 4 4 5 4 4 4 4 4 1 1 2 0 1 1 3 12 5 1 0 1 42
1 1 1 1 1 1 1 1 1 1 1 1 5 1 1 5 5 5 5 5 5 5 5 1 0 2 0 0 1 1 12 5 0 3 1 62
1 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 4 3 4 3 4 4 1 0 1 2 1 1 3 12 1 1 3 0 28
1 2 2 4 3 1 1 1 1 2 1 3 2 2 1 2 2 4 4 4 3 3 4 2 0 2 0 1 1 1 12 5 1 1 0 21
1 2 1 3 3 1 2 1 1 1 1 1 2 1 1 4 4 5 4 4 4 4 4 1 0 2 3 1 1 1 12 5 1 0 0 20
1 3 3 2 2 2 2 2 2 2 2 2 3 3 2 3 3 3 3 3 3 3 3 1 0 2 2 0 1 3 12 1 0 3 1 45
1 2 3 3 2 2 2 1 1 1 1 1 4 1 2 4 4 4 4 4 5 5 5 1 0 2 0 0 1 1 12 1 1 1 1 22
1 2 2 2 3 3 2 5 3 3 2 3 4 3 2 5 4 4 3 4 3 2 4 1 1 2 2 0 1 2 11 4 1 0 0 26
1 1 1 1 2 1 1 5 2 1 1 1 5 1 1 5 4 4 4 5 5 4 4 1 1 2 1 0 1 1 6 4 1 0 1 27
1 4 4 3 4 2 4 1 1 4 1 1 1 2 1 1 1 4 4 4 3 3 2 2 0 2 1 0 1 3 12 2 0 0 1 29
1 2 3 4 4 2 3 1 1 1 1 2 3 1 1 3 2 3 4 3 2 2 4 2 0 2 4 0 1 1 12 5 1 0 1 22
1 2 3 3 2 3 3 2 2 4 2 4 1 4 2 3 1 4 5 4 4 4 4 1 0 2 1 0 1 4 12 1 1 3 1 34
1 2 1 3 3 2 2 1 1 1 1 2 3 2 1 4 4 5 5 5 3 3 4 1 0 2 1 0 1 4 12 4 0 0 1 22
1 2 2 3 3 1 1 1 1 1 1 1 2 1 1 3 5 5 5 5 4 4 5 1 0 2 0 0 1 1 12 5 0 3 1 21
1 1 2 4 2 1 1 1 1 1 1 1 2 3 3 3 4 4 4 4 4 4 4 1 1 2 0 1 1 1 12 5 0 0 1 28
1 2 2 3 4 2 1 1 1 1 1 1 2 1 1 3 2 4 4 4 4 4 5 1 0 2 2 1 1 1 12 5 0 0 1 29
1 2 2 2 1 2 2 1 1 1 1 1 1 4 1 1 1 4 4 4 4 5 5 1 1 2 0 1 1 1 11 5 1 0 1 21
1 1 1 1 1 1 1 1 1 1 1 1 5 1 1 5 5 5 5 5 5 5 5 1 4 2 11 1 0 2 11 5 1 0 1 21
1 2 2 3 2 1 1 1 1 1 1 1 3 1 1 3 4 4 4 4 4 4 4 1 0 2 8 1 1 1 12 5 1 0 1 23
1 2 2 4 4 2 3 2 2 2 2 4 2 3 2 3 3 3 3 3 3 3 3 2 0 2 2 0 1 1 12 5 0 0 1 22
1 2 1 2 2 1 2 1 1 1 1 1 2 1 1 4 4 5 5 4 4 5 5 1 0 2 0 0 1 3 12 2 0 0 1 21
1 2 2 3 2 1 1 1 1 1 1 1 5 1 1 5 5 4 4 4 5 4 5 1 1 2 2 0 1 2 12 4 0 0 1 37
1 1 1 3 2 1 1 1 1 1 1 1 4 3 1 5 4 5 5 5 5 5 5 2 0 2 0 0 1 3 12 5 0 0 1 25
1 2 2 4 2 1 3 1 1 1 1 1 2 1 1 4 5 4 4 4 4 4 5 1 2 2 3 1 1 4 11 5 1 3 1 27
1 2 1 1 1 1 1 3 1 1 1 3 5 1 1 3 3 5 3 4 3 4 4 1 3 2 2 0 0 1 6 4 1 3 0 23
1 3 3 4 4 3 4 3 1 4 1 2 1 3 3 2 3 4 4 4 4 4 4 2 1 2 3 0 1 4 0 1 0 3 1 27
1 2 2 2 2 1 3 1 1 1 1 3 4 1 1 4 1 2 4 2 2 3 2 1 2 2 0 1 1 2 11 5 1 0 1 32
1 2 2 2 2 2 2 1 1 1 1 1 4 2 2 3 3 4 4 4 4 4 5 1 0 2 1 1 1 2 12 5 1 0 1 30
1 2 2 3 3 2 2 2 2 2 2 2 2 2 2 4 3 4 4 4 3 3 4 2 1 2 3 1 1 1 0 5 1 0 1 37
1 3 3 4 3 2 2 1 1 1 1 2 3 1 1 3 3 4 4 4 3 3 4 1 0 2 3 0 1 1 12 4 1 0 1 29
1 1 2 2 1 1 1 1 1 1 1 2 4 1 1 3 4 4 4 4 4 4 5 2 0 2 4 1 1 1 12 5 1 3 0 45
1 2 2 3 3 2 2 1 1 2 2 3 4 2 2 5 5 4 4 4 4 4 4 1 0 2 1 0 1 1 12 5 0 1 1 28
1 2 3 4 3 2 2 2 1 1 1 1 2 1 1 3 3 4 4 4 4 4 5 1 0 2 0 0 1 1 12 5 0 0 1 22
1 2 2 4 1 1 3 2 1 1 1 1 1 2 2 2 2 2 2 2 1 1 2 2 2 2 1 0 1 1 1 2 0 0 1 27
1 3 2 4 4 2 2 1 1 2 1 3 2 2 1 3 4 4 4 4 4 4 5 1 0 2 1 1 1 1 12 5 1 0 1 40
1 2 2 3 3 1 1 1 1 3 1 1 3 1 1 4 5 4 4 4 4 4 4 1 0 2 2 0 1 1 12 5 0 0 1 33
1 2 3 3 2 2 2 1 1 1 1 2 3 2 1 4 3 4 3 4 5 4 5 1 0 2 4 1 1 1 12 5 0 0 0 34
1 2 2 3 2 3 3 3 1 3 2 2 3 3 2 4 4 4 4 4 3 4 4 1 0 1 3 0 1 3 12 1 0 0 1 27
1 1 1 1 1 2 1 1 1 1 1 1 1 3 4 4 4 5 4 4 4 4 4 1 0 2 4 0 1 1 12 5 1 0 1 23
1 5 5 3 5 3 5 4 3 5 3 3 3 3 3 3 3 3 3 3 3 3 3 1 0 2 2 0 1 1 12 5 1 0 0 23
1 2 2 3 3 1 2 2 1 1 2 1 3 2 2 5 5 4 4 5 4 4 4 2 1 2 1 1 1 1 12 5 0 1 1 28
1 3 3 4 4 2 3 2 2 1 1 1 1 1 3 3 3 4 3 3 3 3 3 2 1 2 6 1 1 1 3 5 1 0 0 44
1 2 3 4 4 2 2 1 1 2 1 2 2 2 1 3 3 4 4 4 3 3 4 1 0 2 2 0 1 1 12 5 0 0 0 24
1 1 1 1 1 1 1 1 1 1 1 1 5 1 1 5 4 5 5 5 5 5 5 1 0 2 0 0 1 3 12 5 0 0 0 66
1 3 2 4 2 2 1 1 1 1 1 1 3 1 1 4 5 4 5 4 4 5 5 1 1 2 0 1 1 2 12 5 0 0 1 25
1 5 4 4 5 3 4 3 2 2 1 3 3 2 2 2 3 3 4 3 3 4 4 1 0 2 0 0 1 3 12 1 0 0 1 22
1 3 2 3 4 3 2 1 1 2 1 2 2 1 1 2 3 3 4 3 3 2 4 2 0 1 4 1 1 1 12 1 1 3 1 29
1 2 2 2 2 2 2 4 1 1 1 1 4 2 1 5 4 4 4 4 4 4 4 1 2 2 1 1 1 4 6 4 1 3 1 33
1 3 2 2 3 3 2 2 3 4 3 3 2 2 2 4 2 4 4 4 4 3 4 2 1 2 2 0 1 4 6 4 0 0 0 34
1 2 2 2 2 1 2 2 3 2 3 4 3 2 5 4 3 1 2 2 4 3 4 1 2 2 2 1 1 1 11 4 1 3 1 22
1 1 1 1 1 1 1 1 1 1 1 2 3 1 1 3 3 5 5 5 5 5 5 1 1 2 2 0 0 1 1 5 1 3 0 21
1 1 1 2 2 2 2 2 1 2 2 2 4 1 1 5 4 4 4 4 4 4 4 2 2 2 2 1 1 1 6 4 1 3 0 37
1 1 1 1 1 1 1 1 1 1 1 1 4 1 1 4 4 5 5 5 5 5 5 1 0 2 10 0 1 1 12 5 0 0 1 63
1 2 2 2 2 3 2 2 2 1 1 4 4 3 3 4 4 4 4 4 4 4 4 1 1 2 2 1 1 3 12 1 1 3 1 25
1 4 4 3 4 2 2 3 3 3 3 3 3 3 3 3 4 4 3 2 2 2 2 2 0 2 1 1 1 3 12 1 1 1 1 27
1 4 4 4 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 0 2 2 1 1 3 12 1 1 0 1 29
1 3 2 2 3 2 3 4 5 4 3 4 4 3 4 4 4 4 4 4 4 3 4 2 3 1 1 1 0 1 6 1 0 1 1 22
1 2 2 4 2 2 2 1 1 1 1 1 3 1 1 4 5 4 4 4 3 3 4 1 1 2 7 1 1 4 9 4 1 0 0 24
1 1 1 1 1 1 1 5 1 1 1 5 5 1 1 5 5 5 5 5 5 5 5 1 2 2 1 1 1 1 6 5 1 0 1 34
1 2 2 4 4 2 2 2 2 2 2 2 2 2 2 2 3 4 4 3 3 3 4 2 1 2 2 1 1 1 0 5 1 0 0 23
1 5 5 5 5 5 5 4 1 5 4 3 1 5 4 1 1 1 1 1 1 1 1 2 0 2 3 1 1 2 12 4 1 3 0 25
1 2 2 3 2 1 1 1 1 1 1 1 1 1 1 1 3 4 4 4 3 3 4 2 0 2 1 0 1 2 12 4 0 3 1 57
1 3 4 4 4 3 3 1 1 4 1 1 1 1 1 1 3 3 3 3 2 2 3 1 0 2 1 1 1 3 12 5 1 0 0 26
1 3 4 5 4 3 3 3 1 3 1 1 1 3 1 3 4 4 4 4 3 3 4 1 0 2 1 0 1 1 12 5 1 1 1 32
1 3 4 3 2 3 4 2 3 4 5 4 3 2 3 4 5 3 4 3 3 4 3 2 4 1 6 1 1 1 1 1 1 1 0 28
1 2 2 3 2 1 2 5 2 1 2 1 5 2 2 5 5 4 5 5 4 5 4 1 3 2 2 1 1 1 6 4 1 0 1 25
1 1 1 2 1 1 1 4 1 1 1 1 3 1 1 4 4 5 5 5 4 3 3 1 2 2 3 1 0 1 11 5 1 3 0 32
1 3 3 3 2 2 2 1 1 3 1 1 3 1 1 3 3 4 4 4 4 4 5 1 0 2 2 1 1 2 12 5 1 3 0 40
1 2 2 4 3 1 2 1 1 1 1 1 1 1 1 3 4 4 4 4 4 4 5 2 0 2 4 1 1 1 12 5 0 0 1 32
1 3 4 5 3 3 4 1 1 1 1 4 1 4 1 3 2 4 4 4 3 3 4 2 0 2 3 0 1 4 12 4 1 0 0 58
1 4 4 4 3 3 3 1 1 4 1 1 2 2 1 1 2 4 4 4 4 4 4 2 0 2 6 1 1 3 12 1 0 3 1 36
2 4 3 5 4 5 2 2 1 4 1 1 1 4 1 4 4 4 4 4 4 5 5 2 1 2 0 0 1 2 12 4 0 1 1 28
2 4 1 5 3 4 1 1 1 1 1 1 3 1 1 4 4 5 5 5 5 5 5 1 0 2 0 0 1 2 12 1 1 3 1 35
2 4 2 4 3 4 2 1 1 1 1 2 2 1 1 4 5 4 4 4 4 5 5 2 0 2 0 0 1 1 12 5 0 0 1 30
2 4 2 2 2 4 2 3 2 2 4 3 2 1 2 1 5 4 4 4 4 4 4 2 0 2 0 0 1 2 12 1 0 3 1 25
2 4 2 4 2 1 1 1 1 1 1 1 5 1 1 5 5 5 5 5 4 4 5 1 0 2 1 1 1 1 12 5 1 3 1 25
2 4 2 3 3 1 5 1 1 1 1 1 1 1 1 1 3 4 5 4 4 4 4 2 0 2 0 1 1 1 12 5 1 0 1 20
2 4 2 3 3 2 5 1 1 1 1 1 4 1 1 4 4 5 5 5 4 4 4 1 0 2 0 0 1 1 12 5 0 3 1 29
2 2 2 3 3 2 5 3 2 2 2 3 2 2 2 4 4 4 5 3 3 3 3 2 4 2 7 0 1 1 6 5 1 3 1 68
2 2 2 5 5 1 4 1 1 1 1 1 1 1 1 1 5 4 5 4 5 3 4 2 0 2 1 1 1 1 12 4 0 0 0 25
2 4 3 5 4 1 3 1 1 1 1 1 1 3 1 1 5 4 5 3 5 4 5 1 0 2 1 1 1 3 12 1 1 3 1 27
2 4 4 5 5 4 3 4 5 5 4 2 4 2 2 4 2 5 4 4 5 4 4 1 0 2 0 1 1 1 12 5 1 3 0 20
2 1 4 3 5 1 1 1 1 1 1 1 5 1 1 5 5 5 5 5 5 4 4 2 3 2 0 0 0 1 6 5 1 0 1 42
2 3 4 3 5 2 2 2 1 3 2 2 4 1 1 4 4 4 4 4 5 4 5 1 0 2 0 0 1 1 12 5 0 1 1 25
2 5 4 3 4 1 1 1 1 1 1 1 5 1 1 5 3 4 4 4 5 4 5 2 0 2 1 1 1 1 12 5 1 0 1 48
2 5 4 1 4 1 1 1 1 1 1 1 5 1 1 5 5 5 5 5 5 4 5 1 2 2 1 1 1 3 0 5 1 1 1 25
2 5 4 5 4 1 2 5 1 2 1 3 4 1 1 5 4 4 4 4 5 5 5 1 1 2 1 1 0 1 11 5 1 0 1 23
2 5 4 5 4 5 4 1 1 1 1 1 1 1 1 2 1 4 4 4 4 4 4 1 1 2 0 1 1 4 9 1 1 0 1 20
2 5 4 5 4 4 2 1 1 1 1 1 2 1 1 2 4 4 3 4 3 3 4 2 1 2 0 0 1 3 0 1 1 0 1 27
2 5 4 5 5 3 3 1 1 1 1 1 1 1 1 3 5 4 4 4 4 4 5 2 1 2 0 1 1 2 3 5 1 3 0 27
2 5 4 5 5 1 4 1 1 4 1 1 1 1 1 1 5 5 2 2 3 3 3 1 0 2 1 1 1 4 12 4 1 0 1 24
2 3 4 3 5 3 4 2 2 2 2 2 2 2 2 2 4 5 5 3 2 5 2 1 0 1 0 0 1 1 12 1 0 3 1 44
2 2 2 2 5 3 4 1 1 4 1 1 1 4 1 5 1 5 5 2 2 5 2 2 0 2 5 1 1 1 12 5 1 1 0 28
2 5 2 3 2 2 5 3 0 0 0 0 2 3 5 5 3 4 5 5 4 5 5 4 2 1 0 0 0 2 6 1 1 0 1 32
2 3 3 5 3 2 5 1 1 3 2 2 2 2 2 5 2 5 5 3 2 5 5 2 0 2 2 0 1 3 12 4 1 1 1 24
2 1 1 2 3 2 4 3 3 3 3 3 3 3 3 4 3 5 5 3 3 4 5 2 0 2 2 0 1 1 12 4 0 3 1 21
2 3 2 3 3 2 5 3 3 3 3 4 3 3 3 4 3 4 4 4 3 4 5 2 0 2 4 0 1 1 12 5 0 3 1 21
2 1 1 2 3 1 4 3 1 2 2 3 4 2 2 5 4 5 5 5 5 4 5 1 4 2 3 1 1 1 2 5 1 0 1 22
2 4 3 2 3 4 5 1 3 2 2 1 3 2 1 3 4 3 4 4 5 4 4 1 0 1 0 0 1 4 12 5 0 0 1 24
2 4 2 4 4 4 4 1 1 1 1 3 4 1 1 3 2 5 4 4 5 5 4 1 0 2 11 1 1 2 12 5 1 3 0 23
2 4 2 4 3 4 2 2 1 3 1 4 5 1 1 4 5 4 3 3 5 4 5 1 0 2 2 1 1 2 12 1 1 3 1 20
2 4 5 4 2 5 5 1 1 1 1 1 5 1 1 5 4 4 4 4 5 3 5 1 0 2 1 0 1 3 12 4 0 0 1 37
2 3 5 4 2 5 4 3 1 3 1 1 4 4 1 4 2 4 4 3 5 4 4 2 1 2 0 1 1 1 0 4 1 1 0 23
2 4 5 4 5 5 5 2 2 3 2 4 4 4 2 3 3 3 2 2 5 3 4 1 0 2 2 1 1 1 12 4 1 1 0 44
2 1 4 5 1 4 4 1 1 1 1 1 4 1 1 1 1 5 5 5 5 5 5 1 0 2 2 0 1 1 12 5 0 1 0 24
2 1 5 5 1 4 1 1 1 1 1 1 3 1 1 4 5 5 5 5 5 5 5 1 1 2 1 1 1 1 0 5 0 0 1 22
2 3 4 4 3 5 2 1 1 2 1 1 3 2 1 4 4 4 5 4 3 5 4 2 0 2 0 0 1 1 12 5 0 0 1 22
2 2 5 3 2 5 2 1 1 1 1 2 2 2 3 3 5 4 5 4 3 5 4 2 1 2 1 1 1 1 0 5 1 1 1 21
2 5 5 1 1 1 1 1 1 1 1 1 5 1 1 5 5 5 5 5 5 5 5 1 2 2 1 1 0 1 6 5 1 3 0 30
2 5 4 2 1 2 2 5 1 2 1 1 4 5 2 5 4 4 4 4 3 5 5 3 2 2 1 0 0 4 11 5 1 3 0 23
2 5 5 4 3 2 2 1 1 1 1 1 3 1 1 4 5 5 4 4 4 4 5 1 3 2 2 1 0 1 9 4 1 3 1 32
2 5 4 5 1 1 1 3 2 2 2 2 4 2 2 5 5 5 4 5 4 4 5 1 2 2 2 1 1 1 6 5 1 0 1 27
2 5 3 5 4 4 3 2 2 1 1 1 2 1 1 4 4 5 4 2 2 2 5 2 0 2 1 0 1 3 12 2 0 0 0 22
2 2 1 4 1 1 1 1 1 2 1 4 3 3 1 4 5 5 3 3 3 3 5 2 1 2 1 0 0 3 11 5 1 3 1 26
2 4 4 5 3 4 4 3 4 3 2 4 1 4 2 4 5 5 2 2 3 2 2 1 0 2 0 0 1 2 12 1 0 1 1 22
2 4 4 4 4 3 3 1 1 1 1 1 4 1 1 4 4 5 4 4 3 3 4 2 0 1 11 1 1 2 12 5 1 0 1 26
2 3 3 4 4 2 3 1 1 2 1 1 1 1 1 5 4 4 5 4 4 4 4 1 0 2 0 1 1 2 12 5 1 3 1 21
2 5 5 3 3 2 2 2 1 4 3 1 1 4 1 5 2 3 5 2 5 3 3 2 1 2 4 0 1 3 0 1 0 1 1 25
2 3 1 1 1 1 1 3 2 1 1 3 3 1 1 5 4 1 5 1 5 5 5 1 3 2 2 1 1 1 7 5 1 0 0 36
2 3 2 1 2 1 1 5 4 4 5 4 4 2 4 5 4 4 5 5 5 5 5 2 3 1 6 1 1 1 11 4 1 1 1 23
2 3 1 3 1 1 1 3 1 1 1 1 5 1 1 5 5 5 5 5 5 5 5 1 4 2 1 1 1 1 6 5 0 0 0 57
2 3 1 3 3 1 2 1 1 1 1 1 5 1 1 3 4 4 4 4 5 5 5 1 0 2 8 1 1 2 12 4 1 3 1 27
2 2 3 5 4 4 3 3 1 1 1 2 5 3 2 3 5 4 3 4 4 4 4 1 0 2 2 1 1 1 12 2 1 3 0 28
2 4 4 2 4 5 2 1 1 1 1 1 4 1 1 4 5 4 4 4 3 3 5 2 4 2 11 1 1 2 8 4 1 0 1 53
2 2 3 2 4 4 2 1 1 1 1 3 4 1 1 3 4 5 4 4 5 5 5 1 1 2 3 1 1 4 9 4 1 3 1 21
2 3 2 2 4 5 1 3 4 5 4 5 4 4 3 4 5 4 3 4 4 3 5 2 3 1 4 1 0 2 6 1 1 3 1 35
2 2 2 2 5 5 2 1 1 1 1 1 5 1 1 3 3 4 4 4 3 3 4 3 0 2 5 0 1 1 12 4 0 1 1 34
2 3 2 3 4 5 2 1 1 1 1 1 1 1 1 1 4 3 5 3 3 5 4 1 0 2 2 0 1 3 12 2 1 3 0 27
2 4 4 4 5 5 5 1 1 1 1 1 2 1 1 2 4 3 5 3 4 5 4 2 0 2 0 0 1 1 12 4 1 0 1 24
2 4 5 4 5 4 4 2 1 1 1 1 3 1 1 5 4 5 5 3 1 5 3 1 1 2 11 1 1 2 0 4 1 3 1 28
2 4 4 3 5 4 5 1 1 1 1 3 3 2 1 4 4 5 5 4 5 5 5 1 1 2 3 1 1 2 9 4 1 1 1 21
2 3 4 3 4 3 3 1 1 1 1 1 3 2 1 5 3 5 5 4 5 4 4 1 2 1 7 0 1 3 11 2 1 3 0 55
2 5 4 5 4 3 4 1 1 1 1 1 1 4 1 5 1 5 3 3 5 5 5 2 0 2 1 0 1 1 12 5 0 3 0 30
2 2 5 4 4 1 1 1 1 1 1 1 4 1 1 5 5 4 4 4 5 5 5 1 0 2 1 0 1 3 12 2 0 0 0 36
2 3 5 4 5 2 2 2 1 2 1 1 4 1 1 4 4 4 5 4 5 2 3 2 2 2 1 0 0 4 11 2 0 0 1 23
2 1 4 4 5 3 2 2 1 1 1 1 5 2 2 5 5 4 4 4 5 5 4 1 1 2 1 1 0 1 11 1 0 0 0 22
2 1 4 5 3 1 2 1 3 1 1 1 4 1 1 5 4 4 5 5 5 5 5 2 3 2 2 1 0 2 6 5 1 3 0 22
2 5 1 5 1 1 1 3 1 1 1 1 5 1 1 5 4 4 5 4 3 5 4 1 2 2 2 1 0 1 6 4 1 0 0 32
2 5 2 5 4 2 3 1 1 1 1 3 2 1 1 3 3 4 5 4 3 3 5 2 1 2 4 1 1 3 1 1 1 3 1 21
2 5 1 4 1 2 2 3 4 3 2 2 3 1 3 5 4 4 3 4 3 4 5 2 2 1 1 1 0 1 11 4 1 1 1 21
2 2 2 4 3 2 3 1 1 1 1 1 1 1 1 3 5 5 3 4 3 3 5 1 0 2 0 0 1 4 12 4 0 0 1 33
2 3 3 4 3 1 4 1 1 1 1 1 3 1 1 3 5 5 4 4 3 4 5 1 0 2 2 1 1 1 12 5 0 0 1 25
2 3 3 5 1 1 5 1 1 1 1 1 1 1 1 1 5 5 3 3 4 4 4 2 1 2 2 1 1 1 0 5 1 0 1 30
2 2 2 1 1 3 5 1 1 1 1 1 1 1 1 1 5 5 4 3 4 4 4 1 0 2 1 1 1 4 12 0 1 0 1 34
2 1 1 2 1 1 4 5 5 4 1 5 5 1 1 5 4 4 4 5 4 5 4 1 2 2 3 1 1 1 0 1 0 0 1 28
2 4 5 3 4 2 4 5 2 2 1 1 4 2 1 5 3 4 4 5 5 4 3 1 2 1 2 1 0 1 11 2 0 3 1 22
2 2 1 2 3 3 2 3 1 1 2 2 4 2 1 5 4 4 5 4 5 5 4 1 3 2 2 1 1 4 6 2 1 3 0 25
2 2 3 4 4 2 3 3 2 4 1 2 5 2 2 2 3 5 5 3 5 5 4 2 2 2 8 1 1 3 11 1 1 0 1 24
2 3 2 4 4 2 3 1 2 3 1 1 5 1 2 3 4 5 5 3 5 5 3 1 1 2 3 1 1 1 12 5 1 1 1 27
2 1 1 2 2 1 1 1 1 1 1 1 5 1 1 5 5 5 5 5 5 5 5 1 0 2 5 1 1 2 12 4 1 0 0 31
2 2 1 4 3 1 1 1 1 1 1 1 4 1 1 3 4 4 4 3 5 4 4 1 1 2 1 1 1 1 0 5 1 1 1 32
2 2 2 5 2 2 1 5 5 5 2 2 5 1 1 5 4 4 5 5 5 4 5 1 3 1 4 1 1 1 11 4 1 1 1 23
2 2 1 5 2 2 2 2 2 2 2 2 5 2 2 5 3 4 5 4 4 4 5 2 2 2 1 1 0 1 6 5 1 3 0 32
2 5 4 5 5 3 4 5 1 5 3 3 1 3 1 1 3 4 3 3 3 3 5 1 0 2 4 1 1 2 12 1 1 1 1 37
2 3 2 4 2 1 2 4 3 1 2 4 5 2 3 5 3 4 4 4 4 4 5 2 3 2 0 0 0 1 11 2 1 3 0 27
2 4 4 5 3 3 2 4 2 2 2 2 2 2 2 5 3 5 4 4 4 4 4 1 2 1 0 1 1 1 6 1 1 0 0 27
2 3 2 5 3 3 4 5 3 2 2 2 3 2 3 5 2 5 3 5 5 3 4 4 0 2 1 0 1 1 6 5 0 3 1 28
2 5 1 4 2 1 2 2 1 1 1 1 4 2 2 5 5 5 4 4 5 4 5 1 3 2 2 1 1 4 6 5 1 3 1 29
2 5 2 4 2 1 2 1 1 1 1 2 2 1 1 3 3 4 4 4 5 4 4 1 2 2 8 1 1 1 11 5 1 3 1 23
2 5 1 5 1 1 1 1 2 2 2 2 5 2 1 5 3 4 4 4 5 5 4 2 3 2 5 1 0 1 6 4 1 0 0 21

 

 

Commercial
Perdue Advertising Survey Instrument (for demo purposes):
Appealing Unappealing
Likable Unlikable
Entertaining Not entertaining
Shortname / Alias: Appealing
72
I thought the commercial was
Shortname / Alias: Likable
73
I thought the commercial was
Shortname / Alias: Entertaining
74
I thought the commercial was
Interesting Uninteresting
Positive Negative
Favorable Unfavorable
Feeling
Page description:
75
I thought the commercial was
Shortname / Alias: Positive
193
I thought the commercial was
Shortname / Alias: Favorable
194
I thought the commercial was
123
Strongly
disagree
Moderately
disagree Neutral Moderately agree Strongly agree Not Applicable
Resentful
Depressed
Irritated
Angry
Wary
Excited
Uncomfortable
Nervous
Happy
Curious
Brand
Page description:
Strongly disagree Disagree Neutral Agree Strongly agree
Thinking about the commercial you just watched, how did it make you feel?
Shortname / Alias: Brand_Good
195
The brand is good.
Shortname / Alias: Brand_Desirable
196
Strongly disagree Disagree Neutral Agree Strongly agree
Strongly disagree Disagree Neutral Agree Strongly agree
Purchase
Page description:
Strongly disagree Disagree Neutral Agree Strongly agree
If this product were in the store where I shop,
I would buy it.
Given the opportunity, I’d buy this product.
Provided this product is priced similarly to
others like it, I would purchase this product.
Chicken
Page description:
The brand is desirable.
Shortname / Alias: Brand_Liked
197
I liked the brand.
97
Thinking about the commercial you watched, please answer the following questions:
Very often
Sometimes
Infrequently
Almost never
Never
0 1 2 3 4 5
>5
Fresh and Tasty
Perdue
Tyson
Shortname / Alias: Like_Chicken
29
Respond to the following statement: “The frequency with which I like to eat chicken is” *
Shortname / Alias: Speak_Other
14
The number of languages I speak (in addition to English) is
Shortname / Alias: Brand_Name
31
2. The name of the brand in the advertisement I watched was *
0 1 2 3 4 5 6 7 8 9 1
0
>10
Shortname / Alias: No_of_Countries
13
The number of countries I have visited (excluding the U.S.) is
Shortname / Alias: Socialize
16
Regularly, I socialize with people who were not born in the U.S.
Yes
No
Shortname / Alias: Eng_1st
15
English is my first language
Yes No
Shortname / Alias: Count_Origin
The U.S. or Canada
The United Kingdom
Latin America
The Middle East
Spanish
French
Arabic
German
Italian
Hindi
Urdu
Portuguese
Mandarin
Japanese
Other
No other
35
The person speaking in the advertisement I watched was probably from:
Shortname / Alias: Other_Lang_Spoken
70
The language(s) I speak in addition to English are:
Shortname / Alias: EZ_Understand
77
Not at all true
Somewhat true
Moderately true
Mostly true
Completely true
Demographics
Page description:
The spokesperson in the the commercial I watched was easy to understand.
Shortname / Alias: Soc_Multi_Lang
54
Regularly, I socialize with people who speak multiple languages.
Yes
No
199
I believe the person speaking in the advertisement was faking the accent. *
Yes
No
Not sure/possibly
Shortname / Alias: Sex
11
Alabama
Alaska
American Samoa
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Guam
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Palau
Pennsylvania
Puerto Rico
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Other Location/Non-US State
I am
Female Male
Shortname / Alias: State
5
I live in the state of _______
Alabama
Alaska
American Samoa
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Guam
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Palau
Pennsylvania
Puerto Rico
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Other Location/Non-US State
12 — high school graduate
13 — high school + 1 year of college
14 — high school + 2 years of college
15 — high school + 3 years of college
16 — bachelor’s degree
17 — master’s degree
18+ — medical degree, J.D., Ph.D., PharmD., etc.
Shortname / Alias: Edu
10
I have ___ years of education.
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
Shortname / Alias: Age
12
Today, I am ___ years old.
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
Thank You!
Thank you for taking the survey. Please enter this code back at Mechanical Turk (where you learned about this survey):
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