Consumer Law and Consumer Protection Business Essay

Consumer Protection

Consumer protection works towards ensuring that consumers receive fair treatment in the market places (Toussaint et al., 2021, p.5). In a market environment where consumer protection exists not, the vices include but not necessarily limited to: misleading commercials and ads, theft of trademarks to make counterfeit goods, misrepresenting a product, and using the use of the bait-switch technique to lure customers, and theft of trade secrets, leads to the production of unfit products. With the prevailing vices mentioned earlier, the consumers face immense suffering and dilemma in deciding which supplier to trust or otherwise. In conjunction with the NGOs and self-regulating business organizations, the ruling government in various nations helps fight against consumer oppression by enacting measures and policies to be adhered to by all market players. The distribution of quality goods and services works towards solidifying the consumer-business relationship. This paper will look into how consumers are protected against unfair trade competition.

The Use of Laws and Policies that are Flexible to Technology Advancements.

With the rise of digitization in the e-commerce world, business operations and processes get revolutionized (Howells, 2020, p.146). In adapting to the prevailing changes in technology, the consumers’ quality of products and services is enhanced. Businesses and firms operating in the digital platform require policies and guidelines to help them toe the line, ensuring they operate with consumers’ best interests in mind. With the presence of digital services, consumers can access a myriad of goods and services. The goods and services in question should be verified to comply with the set policies and guidelines to help the consumers for the greater good. The government and regulatory bodies analyze and evaluate firms’ services’ validity by assessing their legitimacy.

 

Many of the under-developed nations lack adequate internet connectivity, and the one available is overcharged. With such a condition, the consumers are not getting market information about products and services 100%. Developed and responsible nations with stable leadership, have worked to ensure all citizens are connected to electrification and internet connectivity. With internet connectivity, consumers can research their products and goods of their choice to determine their validity. Nowadays, online products and firms get reviewed by other firms, consumers, NGOs, and government authorities, whereby they get rated depending on the quality of services rendered to the public. Rating of services and products forces a firm to improve its quality in terms of products, ensuring that the consumers get the best of the available goods. The United Nations Conference on Trade and Development (UNCTAD) works to ensure that all open economies and nations are legible to carry out digital marketing processes (Moreira, 2019).

Competition Policy

Effective and healthy competition in the market is highly encouraged (Vatamanescu, 2017, p.354). The competition helps keep businesses on their toes towards producing quality products and services, for only then will they stand out against their competitors. In the digital market, firms use the most recent and advanced technologies to manufacture, process, distribute, and market their products. In manufacturing, technological usage, such as lean manufacturing and computer-aided manufacturing, and computer-aided design (CAM/CAD), enables large-scale production with minimal costs and quality products most efficiently and effectively. With such employment of technologies, firms stand out to be highly competitive in the market. Being competitive in the market means that the consumer needs are fully met, guaranteeing delivery of the promised and advertised products.

 

Pioneer marketing firms act as watchdogs for incoming digital marketers who seem to be competitors and deal in various businesses. Such firms set foundation rules that are to be followed by newbies in the digital market industry. The rules and policies might include restrictions against trademark violations, selling of contraband and counterfeit products while at the same time misleading the customers on products quality, usability, and effectiveness. The already established digital marketing firms are aware that corrupt businesses would erupt without setting policies and guidelines, which would sell similar but low-quality products at a lower price, which would damage the company’s good reputation. Availability of competition in the market helps the consumers have faith in the products and services. With competition being high, the consumers can understand that, the highly-priced products and services are so due to their high quality.

Consumer Education

Consumers in the digital market get enlightened on how to be vigilant while conducting business transactions online (Poliakh, and Nuriddin 2017, p.75). Through web seminars and advertisements, the consumers in the market can get access to shared information concerning the legit sites where they can carry out their business processes with confidence. They get taught how to protect themselves against fake digital marketers who lure innocent customers into buying products that are non-existential. Through awareness training, the consumers are advised to always open only the links sent from the company and, before navigating to the suggested links, take a step into enquiring from the company whether any promotional links are circulating with their authorization. Online security is very vital for consumers. Without being vigilant, consumers get conned and hacked after being lured to clicking in suggestive links that steal away their sensitive data.

 

Provision of Conflict Resolution for Consumers

Peaceful and meaningful conflict resolution creates a lasting relationship between the consumer and the business (Miscenic 2018, p.198). Without laid measures that will help solve disputes, lawsuits get filed against companies, which might lead to closure or even worse. To avoid the challenges mentioned earlier, digital businesses engage their advisors and customer care to ensure that they always get satisfaction from their services and realize their money value. Conflicts are also avoided by ensuring that the consumers’ products’ specifications and requirements are met fully without corrupt processes. Suppose the consumers report a business to court for violation of privacy or use of unethical conducts of its officials. In that case, the firm ends up being penalized heavily or, worse, get banned from operating. Conflicts between the customers and the business are avoided by ensuring superb customer service, keeping promises and being polite, resolving issues, sharing information openly with the customers without hiding, and giving guarantees to the customers. Upon consumers not getting the required satisfaction, companies provide for resolving the issue by replacing the products purchased or a refund of the money to the customer.

Consumer Protection Enforcement

In conjunction with governments, the legal authorities work in unison to ensure that the consumer’s well-being is observed (Howells 2020, p.146). Bodies such as the UNCTAD scrutinizes the business platforms to ensure that they meet all the legal requirements to operate an online business. While operating a digital online business, a firm must provide legit products and services that have undergone review through bodies that regulate patents and trademarks. Trademarks, copyrights, and patents help eliminate false replications of identity and services to lure the consumers into a trap.

 

Firms Being Liable to Policy Violations

Holding businesses responsible for malpractices experienced while handling the customers ensures that firms put appropriate mechanisms to help control and curb such bad experiences (Van Loo 2019, p.1563). Such legislations upon being imposed by the government and the regulating bodies enables the serving of customers diligently. Holding a company responsible means that a company can be banned from operating, penalized, or asked to compensate the transgressed party. Regular monitoring of the online enterprises has hurdled for the malpractices, and consumers’ security has become critical to the businesses and the digital market. The absence of customers means that a business ceases to exist, which is why firms are working tirelessly to keep their customers.

The infringement of trading licenses by internet thieves is a liability to the company upon violating consumers’ rights. The use of a company’s trademarks by unlicensed illegal operatives is a grave sin. The company must be answerable for failure to protect its identity from theft, exposing the consumers’ interests at risk. The provision of false information and promises by online imposters may divert customer royalty or otherwise lead to filing a lawsuit against the company. When a company is responsible enough, it can detect its services’ duplication by unlicensed individuals who aim to steal from the customers. By identifying the threat, the firm will mitigate the risks and apprehend the responsible parties.

Conclusion

The consumers’ welfare is crucial to the survival of a business. Businesses have revolutionized their operations and processes by migrating to the online platform that engages a huge market segment. To protect the consumer rights: firms should be held responsible for violation of customer rights, provision of conflict resolution strategies, the enforcement of consumer protection policies, creating customer awareness through education and training, the use of laws and policies that are flexible to technology advancements and implementation of the competition policy. This discussion has been able to outline how the customers can be protected from unfair trade competitions.

References

Howells, G., 2020. Protecting consumer protection values in the fourth industrial revolution. Journal of Consumer Policy43(1), pp.145-175.

Howells, G., 2020. Protecting consumer protection values in the fourth industrial revolution. Journal of Consumer Policy43(1), pp.145-175.

Miscenic, E., 2018. Croatian Consumer Protection Law: From Legal Approximation to Legal Fragmentation (Part I). STUDIA IURIDICA TORUNIENSIA (1689-5258)22, pp.189-223.

Moreira, T., 2019. UNCTAD–United Nations Conference for Trade and Development is the International Forum to Discuss Global Consumer Protection Issues. Journal of European Consumer and Market Law8(4).

Poliakh, S. and Nuriddin, A., 2017. Evaluation Quality of Consumer Protection by Financial Markets Services.

Toussaint, M., Cabanelas, P. and González-Alvarado, T.E., 2021. What about the consumer choice? The influence of social sustainability on consumer’s purchasing behavior in the Food Value Chain. European Research on Management and Business Economics27(1), p.100134.

Van Loo, R., 2019. The Missing Regulatory State: Monitoring Businesses in an Age of Surveillance. Vand. L. Rev.72, p.1563.

Vatamanescu, E.M., Nistoreanu, B.G. and Mitan, A., 2017. Competition and consumer behavior in the context of the digital economy. Amfiteatru Economic19(45), p.354.

 


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