CUSTOMER RESPONSE MARKETING â€“ Assignment-1
Sales: A Changing Game
Refer to the following passage on page 8 of your textbook:
â€œSales have probably seen more changes in the last 10 years than they have done in the previous 50 years. They are operating in a more challenging environment than ever before. Sales practices are being forced to change and are moving away from a tactical focus to a more strategic one.â€
Answer the followings (250-300 words, combine 1 to 4)
1. Instead of looking in the past, focus on the future. Using some of the concepts, as well as your imagination, speculate on how sales and sales organizations will change in the next 10 years. Be creative.
2. How will they operate in a digital and global environment?
3. How will marketing and sales departments communicate effectively?
4. How will the changing nature of the sales/marketing dynamic affect customer relationships?
Note: Write a minimum of 250-300 words for above 4 questions, conveying your own thoughts and views of the future.
CUSTOMER RESPONSE MARKETING â€“ Assignment-2
Chapter of the textbook discusses the ongoing issues sales and marketing departments have with one another. While this conflict is not necessarily a new phenomenon, the gap between these departments has widened over the last decade.
Answer the followings (250-300 words, combine 1 to 4)
1. In your own words, discuss how this rift (between sales and marketing departments) has affected customer relationships?
2. What aspects of the sales/marketing divide has been most unfavorable to the customer?
3. Cite examples of how some brands and/or companies have dealt with this sales & marketing discord.
4. Most importantly, highlight how this divide can negatively affect customer response initiatives.
Note: Write a minimum of 250-300 words for above 4 questions, conveying your own thoughts and views.
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