Discussion on Design an OTC Drug

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Design an OTC Drug
Dr. Barbara Ross Wooldridge
In this assignment you will have to create an over the counter drug. Your company (the manufacturer is
a startup company and has no other products on the market). Once you have created your drug you
will need to name it and create the box. In addition, you will have to describe the target market for the
OTC and why this OTC would be applicable to your target market. This is an individual assignment and
you should not work with other classmates.
Designing your OTC
Your over the counter drug must be composed of at least one item from categories listed below. You
cannot add extra elements to your drug.
Form Flavor Type Color
Spray None Pain White
Gel Tablet Grape Cold/Allergy Red
Cream Citrus Diarrhea Light Green
Gum Cinnamon Sleep Aid No color/clear
Gummy Vanilla Weight Loss Yellow
Inhaler Bubblegum Laxative Light pink
Hard Candy Ginger Energy Light blue
Tablet Maple Dark Green
To your basic drug you must add at least two ingredients, you may add more, but they must be from the
list below (pretend all ingredients are approved by the FDC and in any combination)
Ingredients Ingredients Ingredients
Acetaminophen Decongestants Chamomile
Aspirin Butterbur Fenugreek seeds
Naproxen sodium Zinc Simethicone
Capsaicin Vitamin C Cellulose
SAM-e Echinacea Melatonin
Antihistamines Pseudoephedrine Doxylamine succinate
Expectorants Loperamide Diphenhydramine
GABA 5-HTP Benzodiazepines
Caffeine Fiber Stevia
Hoodia Chromium Orlistat
Magnesium Citrate Psyllium Magnesium hydroxide
Docusate Sodium USP Bran Prune
Aloe Vera Castor Oil Ephedra
Ginseng phenylpropanolamine Sugar
Box Cover
You must design a box for your new OTC. The front of the box must contain all of the elements listed in
the front column. Your box must contain all of the elements listed in the side column. You may
determine what you want to have on the back of your box, some potential choices are listed below. You
will need to use a separate page for each side of the box. You may create the box in PowerPoint, word,
excel, steal your child’s crayons and draw, etc. It is always best if you can save as a PDF before you turn
it in so the formatting does not change.
Front Back Side
Name of the OTC Drug-required History List of ingredients-required
Advertising slogan-required Visual Dosage suggestions-required
Company name-required Other
Picture/ illustration-required
Mascot (if desired)
Target Market
You must clearly describe the target market for your OTC drug using the segmentation bases from
chapter 5. Once you have clearly defined your target market you need to explain how this OTC drug and
its box appeals to the target market be specific. Limit to one page.



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