Discussion on Design Proposal

Design Proposal
Please check the attached file and let me know if you have any questions or you may need anything else

You are competing to win a $75k UX contract (yes, some contracts are
this big) to be selected as a UX Consultant to Snap Chat. Snap Chat
has posted a nationwide solicitation that is open to any UX expert. Snap
Chat is looking for the winning
proposal that can better serve
them in improving their UX
needs. They have received
numerous complaints from their
users related to poor efficiency,
effectiveness, and satisfaction.
With that, they are looking for an
expert to provide them with a
comprehensive plan to improving the UX Experience for all its Snap Chat users.
Snap Chat has purposefully decided not to give a lot of details on the proposal
requirements, as they want to you to come up with a creative and systematic plan to
improving the UX Experience for its users. They do want you to specify how you will
follow the 5 stages of the UX Design Thinking Process. In 4 pages or less (11pt- font,
Times New Roman, single space) construct a proposal that will meet their requirements i.e.,
that is describe in detail how you would improve the UX of SnapChat.
Gamification (a UX Design Strategy):
See last page (page #2). 2
Some thoughts you have floating in your mind, note: not an exhaustive list, just some
thoughts to get the juices flowing below…
Have fun with this J 3
aims of good UX experience (efficiency,
effectiveness, satisfaction, desireability)?
what is the current problem?
what problems do I address first?
where do I start?
how many users to interview?
what types of users (target market)
am I designing for?
should I do empathy mapping,
should I create personas, etc.
what questions to ask my users?
how do I ideate brainstorm ideas?
how do I test my ideas?
what subjective and objective
metrics do I collect for my usability
how many participants do I need to
do a usability test?
what type of usability testing should
I use?
which UX Laws might apply to
improving the current UI?
are there any UX Design Heuristic
Violations in the current UI?
how might I prototype to test the
how will I know if I am successful?
what are the costs/benefits of good
UX/UI design?

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