Discussion on Entrepreneurship and Small Business

Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia. (In Continuation to the Assignment -1) you will find assignment 1 in the file. please don’t copy or paste anything. use the same cover page in assignment 1
chick the file please.the file with name Shahad is assignment 1 wish is already solved but assignment 2 depend on assignment 1 so you have to read assignment 1. question number 4 in assignment 2, is the same answer in the assignment 1Thank you.


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College of Administrative and Financial Sciences



Assignment 2

Deadline: 14/11/2020 @ 23:59



Course Name: Entrepreneurship and Small Business Student’s Name:
Course Code: – MGT 402 Student’s ID Number:
Semester: I CRN:
Academic Year: 1440/1441 H

For Instructor’s Use only

Instructor’s Name:
Students’ Grade:  Marks Obtained/Out of Level of Marks: High/Middle/Low


  • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
  • Assignments submitted through email will not be accepted.
  • Students are advised to make their work clear and well presented; marks may be reduced for poor presentation. This includes filling your information on the cover page.
  • Students must mention question number clearly in their answer.
  • Read carefully Grading Rubric below for specific criteria: 0-5 Marks
  • Late submission will NOT be accepted.
  • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
  • All answered must be typed using Times New Roman (size 12, double-spaced) No pictures containing text will be accepted and will be considered plagiarism).
  • Submissions without this cover page will NOT be accepted.


Department of Business Administration

Entrepreneurship and Small Business – MGT 402

Assignment 2


Course Learning Outcomes:


  1. Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the market place. (Lo 1.8, 4.3 & 4.5).
  2. Deliver and communicate marketing massages in coherent and professional manner. (Lo 4.4).


Start-up Business Plan


Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.

(In Continuation to the Assignment -1)


  1. Products and Services
  2. Describe in depth your products or services. (Technical specifications)
  3. What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.


  1. Marketing Plan
  2. Market Research- Why?
  3. Market Research- How? Primary or Secondary Data?
  4. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection.


  • Describe the most important features. What is special about it?
  • Describe the benefits. That is, what will the product do for the customer?


  • Identify your targeted customers, their demographics


  • What products and companies will compete with you?
  • How will your products or services compare with the competition?


  • Outline a marketing Strategy.


  • How will you promote your Product?
  • What will be your promotional budget?

Distribution Channels

How do you sell your products or services?





College of Administrative and Financial Sciences



Assignment 1

Deadline: 17/10/2020 @ 23:59



Course Name:Entrepreneurship and Small Business Student’s Name: Shahad Mohammed
Course Code:- MGT 402 Student’s ID Number: 160225505
Semester: II CRN: 402
Academic Year: 1440/1441 H

For Instructor’s Use only

Instructor’s Name:
Students’ Grade:  Marks Obtained/Out of Level of Marks: High/Middle/Low






























Start-up Business Plan

Assume yourself as an entrepreneur of a small startup business in Saudi Arabia.


Write brief notes on the following objectives:


  1. Owners
  2. Your Business Name, Address, E‐Mail

Name: Shahanda Logistics

Address: Madinah Road, 13453, Saudi

Email: shahandalogistics13@gmail.com


  1. General Business Description (300 – 400words)
  2. What business will you be in? What will you do?
  • Mission Statement

Becoming a world icon in making bulk deliveries for businesses and personalized movement of homes

  • Company goals and objectives

The company has the goal of helping people realize the movement of their goods, both business and homes in the most convenient and cost effective way.

  1. Business Philosophy
  2. What is important to you in your business?

The company offers a personalized service where the customers freely express their needs on how they like their items and goods moved.

  • To whom will you market your product?

The market segment includes people moving homes from city to city and also within. Further, businesses that do not have moving trucks will also be a target.

  • Describe your Industry: Is it a growth industry? What long term or Short-term changes do you foresee in the industry? How will your company take advantage of it?

The logistics industry is already set in the country. It has the support of the government through public-private ownership programs. Population growth in the urban places is likely to offer the needed growth in the local firms such as Shahanda logistics. The economy has also grown and there are predictions that the industry will grow by margin of between 7.5-10%. Therefore, it is an opportunity which will support the growth of our company.


  • Describe your most important company strengths and core competencies: What factors will make the company succeed? What do you think your major competitive strengths will be? What background experience, skills, and strengths do you personally bring to this new venture?

The ability to give customers a customized service will give the company a competitive advantage. People moving homes have a challenge in packing and ensuring that their items get to the destination with minimum damage has been a challenge in the sector. However, our commitment to assist in the packaging and unpacking is not given in the sector. The company also offers to have the home organized as it was in the previous house. The skills acquired in working in a logistics company will come in handy in the running of the company.

  • Legal form of ownership: Sole proprietor, Partnership, Corporation, Limited liability corporation (LLC)? Why have you selected this form?

The company will be an LLC due to the separation of personal assets with the owners. Since it is not a corporation, it is not necessary to have annual general meetings. It also has tax advantages which will allow the company to grow.

  1. Products and Services
  2. Describe in depth your products or services. (Technical specifications)

The business entails the movement of physical goods from one point to another. In most cases, businesses have their goods packaged and only need to be moved. However, home owners may not have their goods packaged. Shahanda Logistics packages them to ensure that they will remain intact while in transit. Further, the company will organize the new home which makes it easy for the customer. Indeed, we envision a case where the customer finds a home just like it was before with only a change in the address.

  1. What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.

Trust is our main competitive advantage. In a business world where customers find it hard to get reliable transport partners, our company prides in making a promise and delivery at the stipulated time.









MGT402– Assignment Rubric




Percentage 100

Exceeds Expectation Meets Expectation
Below Expectation
Percentage: 50

Marks: 2.5

76-100 51-75 0-50

Includes all of the required components, as specified in the assignment.
 Includes most of the required components, as specified in the assignment.
 Includes some of the required components, as specified in the assignment.
Percentage: 50

Marks: 2.5

76-100 51-75 0-50


Demonstrates substantial and extensive knowledge of the materials, with no errors or major omissions.
Demonstrates adequate knowledge of the materials; may include some minor errors or omissions.
Demonstrates fair knowledge of the materials and/or includes some major errors or omissions.








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