Complete writing the project
There three files one of them is my project and the other two are interaction.I have been working on my project and I need to completed.you can see the files attached below.
Marketing Plan for:
Table of Contents
Turo is a vehicle sharing service that allows their customers to reserve any vehicle they would like. Turo is spread across the US, Canada, and the UK by allowing locals to host the lender cars and hold them for the customers.
Our vision is to make Turo a household name, where it could be recognized by everyone as a valuable alternative to renting a car from a dealership or from using ride sharing services.
New entrants can typically come into this field albeit with large barriers to entry. Turo has a distinct advantage being made by people who supply their personal car. With the large number of vehicles that can be rented out on Turo, they could maintain that they have a larger selection of vehicle brands that the users would be able to reserve.
With companies such as Enterprise and Hertz being available to the populous, the consumer will have substitutes available, but not at the same level of convenience and price. There are also 2 other known car rental services using a similar model, Getaround and Zipcar. With this service, Turo could guarantee a level of quality similar to how Uber limits drivers to using vehicles above a certain year threshold.
Customers would be able to switch to other suppliers but this could reduce the convenience of using the app and could lead to different results.
The supplier would be able to change the rate at which cars could be rented out or could make it so there is a higher premium for newer/more expensive vehicles.
The car renting/sharing industry comprises renting and sharing but ride sharing can also be thrown into this.
The main competitors for Turo are Zipcar, Car2Go, and Getaround
Current CEO, Andre Haddad, has spent currently 9 years as CEO of Turo. However, has spent about 20 years leading/advising multiple companies
The main target market would be travelers aged 21+ (18+ in the US) who need/would want a car while they are staying in some area.
Offers user a large variety of available vehicles, allows hosts to list their vehicles for free and typically offers the host more of a share of the money received from renting the car.
Typically, renting a car is a time consuming and expensive venture. However, Turo, along with similar companies, have made this much more convenient and even cheaper for the consumer. By providing an all online service, users are able to look through their catalog quickly and they are easily able to find a vehicle that they want to rent.
Prices Range from below $50 a day to $200+ a day for luxury vehicles
Service appears in 2 places:
Assuming revenue stays at minimum of $68.6M annually
Marr, B. (2016, October 23). The Sharing Economy – What It Is, Examples, And How Big Data, Platforms And Algorithms Fuel It. Retrieved October 25, 2020, from https://www.forbes.com/sites/bernardmarr/2016/10/21/the-sharing-economy-what-it-is-examples-and-how-big-data-platforms-and-algorithms-fuel/
New Study: Millennials Prefer Car ‘Access Over Ownership’. (n.d.). Retrieved October 25, 2020, from https://www.smartcitiesdive.com/ex/sustainablecitiescollective/new-study-millennials-prefer-car-access-over-ownership/32723/
additional resources to find more information:
Marketing Plan for:
(Team member names)
(Course number and semester)
Table of Contents
– Nonfinancial goals.
– Financial goals.
Appendix A. Biographical Sketches of Key Personnel
Appendix B. Detailed Financial Projections
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