Discussion on The Functions of Management

The Functions of Management
Please open the word document to look at the questions and please answer them in the same word document. you will also find the grading rubric.

BUS 100 – Intro to Business

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Assignment – The Functions of Management

 

Course Learning Objective: Discuss the functions of management.

 

Resources: Use Chapter 7 in the text: Business in Action.

 

Writing Guidelines: Include a citation whenever you paraphrase or summarize information from the text. To cite the text using APA, 6th edition, include the authors last names, followed by the publication date at the end of the sentence (e.g. Bovee & Thill, 2016). Include a ‘Reference’ section at the end of your assignment that includes the following textbook reference:

 

Bovée, C. L., & Thill, J. V. (2016). Business in action. Pearson Higher Ed.

 

Avoid quoting directly from the text, but rather summarize or paraphrase information. Ensure that your writing follows the rules for correct grammar, spelling, and punctuation. There is no need to cite data taken from the Bureau of Labor Statistics. Questions should be answered to the fullest extent so that students clearly and completely demonstrate their achievement of the learning objective.

 

Directions: In this assignment you will demonstrate your achievement of the course learning objective stated above. Read each of the scenarios below and answer the related questions.

Scenario 1 – Planning

A well respected, athletic apparel company has experienced little to no growth over the last four quarters. Given the size and growth of the pet industry over the last decade, the apparel company is considering creating a line of clothing and accessories for dogs. The company’s mission statement is to make all athletes better through passion, design, and the relentless pursuit of innovation.

Questions:

  1. Explain what the planning function involves and the role of a company’s mission statement.
  2. Evaluate the company’s plan to expand into the pet apparel market. Does this plan align with its mission statement? Please explain.

Scenario 2 – Organizing

A personal care product company that has traditionally targeted a mature segment of the population plans to create a line of personal care products that target a younger generation of men and women (18-25 years of age). Given this shift in strategy, the company now needs to organize resources to achieve goals set out in the plan.

 

They desire to partner with influential public figures (i.e. well known athletes, celebrities, etc.) to help promote the brand’s new image. The company has allotted $10M to pay for these strategic partnerships and the company’s mission is: “To help individuals enjoy a positive relationship with the way they look and to help individuals raise their self-esteem and realize their full potential”.

They are considering the following people to represent the new brand image:

  • Cristiano Ronaldo (Soccer, Portugal)
  • Emma Watson (Actor, France)
  • LeBron James (Basketball, United States)
  • Kim Kardashian (Reality Star, United States)
  • Lionel Messi (Soccer, Argentina)
  • Kevin Durant (Basketball, United States)
  • Rihanna (Singer, United States)
  • Justin Bieber (Singer, Canada)
  • Katy Perry (Singer, United States)
  • Bruno Mars (Singer, United States)

Questions:

  1. Explain what the function of organizing entails and discuss its relationship to planning.
  2. Given the company’s mission statement, which two individuals should the company partner with and why? Suggest how the $10M should be allocated between your two picks and explain.

Scenario 3 – Controlling

Using an algorithm based on transactions that took place between 2014 to 2018, a local bank develops a forecast that predicts that fewer and fewer customers want or need access to a physical branch location. The local bank’s five-year strategic plan, which was developed in 2014, includes growing regionally in both New Jersey and Delaware with the goal of opening eight new branch locations. The bank is revisiting their strategy and making changes to reflect change in demand.

Questions:

  1. Explain what controlling entails and discuss its relationship to planning and organizing.
  2. Discuss why the scenario above represents the controlling function.

Scenario 4 – Leading

A global social media firm employs a variety of leadership styles that are dependent on the nature of a project and the timeline for its completion. The management team typically utilizes a free-reign or laissez-faire leadership style, but when deadlines are tight, they employ the authoritarian style.

Questions:

  1. Explain what leading entails and discuss why a manager might employ different types of leadership styles at various times.
  2. Explain why a global social media company might utilize a free-reign or laissez-faire leadership style more than an authoritarian style.

Grading Rubric

 

Level of Consideration and Effort: Do answers demonstrate serious, college-level consideration for the assignment question? Has the student addressed each question fully and completely? 2.5 pts
Evidence of Learning: Has the student addressed the questions correctly? Do the answers to questions one in each scenario demonstrate their ability to discuss the management functions accurately? Do answers incorporate appropriate and relevant language and terminology; does the student’s work accurately reflect their knowledge of the subject? 10.0 pts
References and Writing Conventions: Has the student cited work appropriately? Is student writing free of grammar, spelling, and punctuation errors? 2.5 pts

 

 

 

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