Global Business Plan


Prepare a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker’s notes using the same organization you selected in Week 2. Create a business plan for this organization to enter a global market in which they are not already doing business  Instructions will be attached.








Aspect of Design Thinking

Hulonda Miles


Shufeng Huang

University of Phoenix

November 9, 2020











Analysis of the Elements of Design Thinking and Innovation

The company designers often use the design thinking approach to solve various societal compromises to arrive at the most effective solutions facing society. In specific advances, the Coca-Cola Company advances multiple design strategies to ensure that they meet society’s business gaps. The Company is confirmed to be of good performance in the S& P in the S& P for a long time. Its performance can be considered to be 219%.According to Naiman (2017), achievements that the Coca-Cola Company has made is majorly due to its application of strategy and innovations.


The company often redesigns its brand periodically. The strategy of redesigning the brand turns out to be very useful. It is an effective marketing strategy that is centered on playing with the customer’s psychology. Each moment the Company redesigns its brand, the customers tend to have a different perspective of the product. The strategy also ensures that their product reaches out to many people who are likely to refer other clients to the company products. Rebranding simulates business needs. Coca Cola Company further uses the rebranding strategy to introduce its new products into the market.

Curiosity and Innovativeness

Curiosity is an essential step in design thinking. The Coca-Cola Company uses this concept to identify various business gaps. A perfect example is an incident of using robots by the company for marketing and business operations. Such strategies make customers get more interested in company products. The Company has thus succeeded in meeting the societal need by involving robots in its beverage supply strategy. Cobit1 was improved into Cobit 2, which is very useful. The Company also uses various innovative ways to ensure that its products are selling out globally. A perfect innovation that the Company has achieved includes Coca-Cola honest tea brand, which was an outstanding achievement in the coffee category.The bottled beverages available in different Cubano, mocha, and unsweet varieties are yet significant innovations that solved several clients’ needs.


The Coca-Cola Company employseffectively designed elements of diversity. The Company diversifies its services to accommodate everyone globally. The products are designed in a manner that everyone feels represented.In 2016, the company advanced a marketing strategy to reach out to its clients who were shying away from Pakistan’s products. The diversity strategy involved enabling the deaf to enjoy their Coke Studio festival. In advancing the design strategies, the Company tends to consider the time factor in reaching its strategy. They take the shortest time to come up with innovative approaches. The quick time response ensures that the company strategies are intergraded quickly and in an effectively.The company’s creative process ensures that customers are availed of various products from which they can choose. The Company has a global diversity mission aimed at reaching out to a massive target audience. Diversity is also accompanied by fairness in all business aspects.Diversity can be considered in the company’s heart as it aims to provide an enabling business environment that ensures equality in information access and opportunities. The Company ensures that it advances fairness in its competitive strategies. Fair comparative approaches hardly tarnish the company image. Most firms that use dubious means to compete with other potential busses turn out to fail in the long run (Banutu, 2012).


Time Factor

Optimal use of time ensures the success of the Coca Cola Company. In most cases, there arise business gaps that require a quick response.The Coca Cola company is designed so that its team is responsible for advancing effective emergency strategies. The marketing team, for instance, has a variety of marketing strategies.Failure of a given process automatically calls for the advancement of an optional method.

Areas the Company Excels

The Coca Cola Company excels in various areas due to their well laid out strategies. The Company excels in areas revolving around curiosity.The company is a risk-taker and would do anything to realize success—the Company layout strategies of identifying various businesses and lays out the selected regions’ sales strategies. In most cases, the Company invests a high volume of stock in areas associated with such risks. It is often urged that areas of high risks are often associated with increased rates of returns. The Company is never afraid of venturing into new business avenues with uncertain business returns and risks. In most cases, organizations ensure that they only invest in regions they are familiar with, which is not the case with the Coca Cola Company.A perfect example that the Company explored curiosity and risk-taking was the instance that the design team introduced the uniquely designed bottles for Diet Coke.

The Company also excels in the problem-solving issue. The organization has a team of professionals meant to deal with various challenging situations. Coca Cola is an international organization with global brands and is faced with several challenges. The Company diversifies its activities to bear the chances of risks associated with given products.The company advances conventional problem-solving strategies, such as introducing the color-changing label on the drink’s bottles. The bottles were used to alert the customers on safe beverages for consumption. The firm is dedicated to problem-solving and has also excelled in diversity. It diversifies its production and has branches globally. Variety ensures the Coca-Cola Company spreads out risks, and failure in one product does not affect the whole Company. It is also chartered into the music industry through the coke studio programmers. The programs bring together several people and can be used as a perfect marketing avenue.

Areas of Coca-ColaNeeds Improvement

The Coca-Cola Company has been performing exemplarily in its service delivery. However, there are a few areas that the Company would need to improve on. The Company should improve on the need for faster Innovation. With advanced technology, there is a need for more advanced innovation measures.The Company often takes a long time to create a prototypeuseful for the right audience. Innovation would ensure that the Company can effectively improve its production strategies. According tocurrent technology, staff members should be encouraged and trained to consider more innovation.

In as much as the Company avails a variety of products to customers, the Company does not consider its customers’ health standards. Most customers have raised concerns about the need for the Coca-Cola Company to put in health standards; some products do not meet health standards. The Company needs to improve its production to ensure that it provides quality products that meet health requirements. It should abandon the use of some chemicals that could be harmful to human health.

The Company also has to improve its diversity. Being a global company, Coca-Cola is expected to provide international services. In most cases, the Company sideline gave customers in its service delivery. For instance, the Coke-Studio program should be available globally to ensure that everyone is entertained with its services. The Company often neglects the concept of curiosity. The Company should invest in research on the best innovation strategies before advancing taking action. Some of the curiosity measures of the Company have compromised the operations within the Company. The design team should be responsive to the customer’s requests. In most cases, the design team ignores customers’ feedback in various media, especially social media. Response to the client’s concern is essential since it determines the Company’s success (Ling, 2017).


The concept of curiosity calls for detailed research studies before the advancement of any intervention measures. The innovations should be in line with current technological trends. The Company w lose its market to other potential competitors in case if it does not consider advancing appropriate innovations. Technological irrelevance has resulted in the collapse of several companies. Therefore, the Company has to take very effective innovation measures. On diversity, the Company should strive to have a global outlook. The sales department should advance strategies that ensure that the Company is well presented in every country. The Company should further intensify its advertisement strategies. The Company also has to conform to the health standard requirements.







Banutu-Gomez, M. B. (2012). Coca-Cola: International business strategy for globalization. The Business & Management Review3(1), 155.

Ling, X. (2017). Customer Relationship Management: Case study Coca-Cola Company.












Get Professional Assignment Help Cheaply

fast coursework help

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason may is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Our essay writers are graduates with diplomas, bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college diploma. When assigning your order, we match the paper subject with the area of specialization of the writer.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

How It Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.


order custom essay paper
Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.

Read more

Free-revision policy

The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.

Read more

Privacy policy

The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.

Read more

Fair-cooperation guarantee

By placing an order with us, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
error: Content is protected !!
Open chat
You can contact our live agent via WhatsApp! Via +1 817 953 0426

Feel free to ask questions, clarifications, or discounts available when placing an order.
  +1 (301) 710 0002           + 44 161 818 7126           [email protected]
  + 44 161 818 7126         [email protected]