Individual BSG Analysis

Individual BSG End-of-Game Analysis.

Use 12 point Times New Roman font, double spaced lines, and 1” page margins.

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Include a coversheet

Each of the 4 sections is worth 25 points and will be assessed on accuracy and thoroughness.

For questions 1.1, 1.2, and 1.4, please log into the simulation to help you answer the questions.



DECLINED from the previous year. State the year you have selected: __Year 15_______.

Looking over the three BSG generated reports (a) Footwear Industry Report, (b) Competitive

Intelligence Report, and (c) Company Operating Report, describe what types of information can

be found in each of those three reports which could help identify the causes of that year’s decline.

(Three paragraphs total –one for each type of report). 21+ lines total (minimum).


Describing your thought process in analyzing a company performance problem.

Performance declines may be caused by INTERNAL factors (a company’s decisions relating to

production, distribution, pricing decisions, etc.) or EXTERNAL factors (competitors’ actions,

changes in exchange rates, higher costs of supplies, etc.). For the year you identified in 1.1,

please use information in the BSG generated reports to identify two factors (internal or external)

you can attribute to your company’s performance decline for that specific year. For each factor,

write a paragraph describing the particular information and thought process you used in reaching

your conclusion. Two paragraphs, 15+ lines total (minimum).


Role of different business functions in competing successfully.

Consider the following four business functions represented in the game: a) marketing, b)

production/ distribution, c) finance, and d) accounting (both managerial and financial). For each

of the four business functions, explain how the decisions your team made relating to the function

could help or hurt your company’s efforts to compete successfully in the industry.


paragraphs total, 5+ lines per paragraph (minimum); one paragraph for each functional area).

20+ lines total (minimum).

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