In your own words explain: 1. Which of the two types of research you considered is most effective? Give reasons why. 2. Why in your opinion is important for the companies to be aware of product and service life cycles? 4. Pick any type of good or service of any company and do a quick Vrio Analysis as shown is Slide 17. 5. Explain what is an offensive and a defensive marketing strategy and give real examples of each one of them. Working in a highly competitive and rapidly changing global marketplace, international trade practitioners are constantly on the lookout for competitive advantages. International trade practitioners examine how well established their competitors are and analyze the competition’s strengths and weaknesses With this information, they can outline how their organization plans to outperform competitors and provide better value to its customers Gathering Information About the Competition Primary research – Detailed information about competitors. Conducted by the company Secondary research – Gathering of existing research. Useful tools for identifying potential competitors include: Trade and industry journals Associated buyers guides, Trade directories Market research reports (otten provide information about estimated market share of leading businesses and insights into their competitive positions) . Gathering Information About the Competition Once key competitors (both direct and indirect) are identified an organization should be in collecting specific information about them Characteristics and behaviors commonly included in a competitor’s profile are . Company name and locations •
Geographical areas served • Type of comes to Brands and trade name • Organizational structure Products and services offered o Market share o Distributors and suppliers Marketing other partners and alliances Promotional strategies • Pricing . 0 Assessing Organization’s Strengths and weaknesses When studying its own strengths, an organization might identify any of the following characteristics that provide a competitive advantage • Strong infrastructure • New technologically advanced equipment • Customizability services Strong reputati Great cu Paints and trademarks • Layal customers Innovative product design and features Faralaai watens | Qualification Assessing Organization’s Strengths and Weaknesses Sometimes an organization can gain as much by identifying and addressing weaknesses as it does by taking advantage of strengths Characteristics that an weganization might identify as weaknesses include 0 Lack of market recognition o Lack of knowledge about local culture Shortage of funding Lack of stuff or staffing . Lack of information technology apport Indoque iniurance 0 The Expansion of Spanish Banks in Latin America The bonding to provides a completowanion with deunderstanding of Latin American culture.com gewer those who do not Recently Spanish banks have been expanding in Latin America The shoved og andre provide sugest the Spanish bankt. For empt the commonlar knowledge tradition of the same motion technology platforms. The shared for comme integration and the doopnet of corporite These competitive advantages help the Spanish tank crease their clients and achieve great video ress with high growth potential Factors to Consider When working in the global marketplace, developing a competitiveness can raise difficult issues and choices for organizations An organization must carefully consider both external environmental forces and internal organizational factors before arriving at a viable competitive strategy Factors to Consider Product Lifecycle Being aware of product and service life cycles makes it possible for organito maximize the returns from their initial investment in a product by po differently in different markets The product and service life cycle view assumes that a core product or services positioned differently different stages in its marketplace evolution During the innovation stage, products and services are positioned as innovative, during the growth stage as best in class, and during the maturity and decline tape best in price INTRODUCTION CROWTH cons – from NS The Product or Service Life Cycle COMPETITION POSITIONING Factors to Consider. Continued 1 Porter’s Generic Strategies Cast leadership An organization seeks to become the lowest-coit beses na market Differentiation leadership: An organization offers specialized and differentiated product/service features, but that charges a premium price 2 Factors to Consider. Continued 1 Porter’s Generic Strategies. Continued Cost.focus: An organization seeks to become the lowest-cost business in a small market Differentiation focus: A strategy for narrow markets in which an organisatie seeks to specialize for a customer’s need Factors to Consider.
Continued Extemal und Internal Changes Competitive advantages can be gained by capitalizing on external and internal changes External changes involve changes to political conomic, socio-culos technological (PEST) factors. Internal changes involve changes to the way that an organizate deos businesses (VRIO) Her tefty Factors to consider, Continued Defensive Versus Offensive Marketing Defensive Marketing: A marketing strategy wherein an organisation emphasizes its own strengths in response to attacks or claims made by competitors, to retain its position as an industry leader Factors to Consider, Continued Defensive Marketing An organization employing a defensive marketing strategy is choosing to respond to the actions and comments of the competition The organization should counter negative reports with messages that com the organizatice’s superiority Defensive marketing strategies instead of attracting new customers, it aims to retain the current customer buse by defending the organization’s reputation This may involve the reinforcement of messages that have already been communicated to customers in order to maintain their confidence in the business 0 Positioning Statement Positioning statements focus on how an organization’s product or service is different from its key competitors and include the following components Target customer of market 0 Compelling reason to buy Product’s placement within a new or existing Category okey benefit that directly addresses the compelling reason to buy o Primary alternative Murce of same benefit okey difference ce point of differentiation 0 Factors to Consider. Continued Extemal and lateral Changes Competitive advantages can be gained by capitalizing on external and intermal changes. Extemal changes involve changes to political economic, socio-culturale technological (PEST) factors Internal changes involve changes to the way that a ceganisation does businesses (VRIO) VRIO Model VRIO Analysis sitt What is the NO Yes No Yes Yes No Yes Yes Yes NO Yes Yes Yes Factors to consider, Continued Defensive Verses Offensive Marketing . When developing an international competitive strategy, it is also important to decide whether to take an offensive or defensive approach For a new business, having a strong offensive strategy in place is one way to ter a new market and establish a presence. For an established business, a strong defensive strategy is one way to stay at the top of its local industry Each strategy has its own advantages and disadvantages Both require considerable planning and the allocation of resources for the maximum number of customers to be reached. Factors to consider, Continued Defensive Versus Offensive Marketing Offensive Marketing: A marketing strategy wherein an organization attacks the weaknesses or flaws of a strong competitor while at the same time highlighting the strengths of its own product service.
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
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Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
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You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
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In your own words explain: 1. Which of the two types of research you considered is most effective? Give reasons why. 2. Why in your opinion is important for the companies to be aware of product and service life cycles? 4. Pick any type of good or service of any company and do a quick Vrio Analysis as shown is Slide 17. 5. Explain what is an offensive and a defensive marketing strategy and give real examples of each one of them. Working in a highly competitive and rapidly changing global marketplace, international trade practitioners are constantly on the lookout for competitive advantages. International trade practitioners examine how well established their competitors are and analyze the competition’s strengths and weaknesses With this information, they can outline how their organization plans to outperform competitors and provide better value to its customers Gathering Information About the Competition Primary research – Detailed information about competitors. Conducted by the company Secondary research – Gathering of existing research. Useful tools for identifying potential competitors include: Trade and industry journals Associated buyers guides, Trade directories Market research reports (otten provide information about of leading businesses and insights into their competitive positions) . Gathering Information About the Competition Once key competitors (both direct and indirect) are identified an organization should be in collecting specific information about them Characteristics and behaviors commonly included in a competitor’s profile are . Company name and locations
Geographical areas served Type of comes to Brands and trade name Organizational structure Products and services offered o Market share o Distributors and suppliers Marketing other partners and alliances Promotional strategies Pricing . 0 Assessing Organization’s Strengths and weaknesses When studying its own strengths, an organization might identify any of the following characteristics that provide a competitive advantage Strong infrastructure New technologically advanced equipment Customizability services Strong reputati Great cu Paints and trademarks Layal customers Innovative product design and features Faralaai watens | Qualification Assessing Organization’s Strengths and Weaknesses Sometimes an organization can gain as much by identifying and addressing weaknesses as it does by taking advantage of strengths Characteristics that an weganization might identify as weaknesses include 0 Lack of market recognition o Lack of knowledge about local culture Shortage of funding Lack of stuff or staffing . Lack of information technology apport Indoque iniurance 0 The Expansion of Spanish Banks in Latin America The bonding to provides a completowanion with deunderstanding of Latin American culture.com gewer those who do not Recently Spanish banks have been expanding in Latin America The shoved og andre provide sugest the Spanish bankt. For empt the commonlar knowledge tradition of the same motion technology platforms. The shared for comme integration and the doopnet of corporite These competitive advantages help the Spanish tank crease their clients and achieve great video ress with high growth potential Factors to Consider When working in the global marketplace, developing a competitiveness can raise difficult issues and choices for organizations An organization must carefully consider both external environmental forces and internal organizational factors before arriving at a viable competitive strategy Factors to Consider Product Lifecycle Being aware of product and service life cycles makes it possible for organito maximize the returns from their initial investment in a product by po differently in different markets The product and service life cycle view assumes that a core product or services positioned differently different stages in its marketplace evolution During the innovation stage, products and services are positioned as innovative, during the growth stage as best in class, and during the maturity and decline tape best in price INTRODUCTION CROWTH cons – from NS The Product or Service Life Cycle COMPETITION POSITIONING Factors to Consider. Continued 1 Porter’s Generic Strategies Cast leadership An organization seeks to become the lowest-coit beses na market Differentiation leadership: An organization offers specialized and differentiated product/service features, but that charges a premium price 2 Factors to Consider. Continued 1 Porter’s Generic Strategies. Continued Cost.focus: An organization seeks to become the lowest-cost business in a small market Differentiation focus: A strategy for narrow markets in which an organisatie seeks to specialize for a customer’s need Factors to Consider.
Continued Extemal und Internal Changes Competitive advantages can be gained by capitalizing on external and internal changes External changes involve changes to political conomic, socio-culos technological (PEST) factors. Internal changes involve changes to the way that an organizate deos businesses (VRIO) Her tefty Factors to consider, Continued Defensive Versus Offensive Marketing Defensive Marketing: A marketing strategy wherein an organisation emphasizes its own strengths in response to attacks or claims made by competitors, to retain its position as an industry leader Factors to Consider, An organization employing a defensive marketing strategy is choosing to respond to the actions and comments of the competition The organization should counter negative reports with messages that com the organizatice’s superiority Defensive marketing strategies instead of attracting new customers, it aims to retain the current customer buse by defending the organization’s reputation This may involve the reinforcement of messages that have already been communicated to customers in order to maintain their confidence in the business 0 Positioning Statement Positioning statements focus on how an organization’s product or service is different from its key competitors and include the following components Target customer of market 0 Compelling reason to buy Product’s placement within a new or existing Category okey benefit that directly addresses the compelling reason to buy o Primary alternative Murce of same benefit okey difference ce point of differentiation 0 Factors to Consider. Continued Extemal and lateral Changes Competitive advantages can be gained by capitalizing on external and intermal changes. Extemal changes involve changes to political economic, socio-culturale technological (PEST) factors Internal changes involve changes to the way that a ceganisation does businesses (VRIO) VRIO Model VRIO Analysis sitt What is the NO Yes No Yes Yes No Yes Yes Yes NO Yes Yes Yes Factors to consider, Continued Defensive Verses Offensive Marketing . When developing an international competitive strategy, it is also important to decide whether to take an offensive or defensive approach For a new business, having a strong offensive strategy in place is one way to ter a new market and establish a presence. For an established business, a strong defensive strategy is one way to stay at the top of its local industry Each strategy has its own advantages and disadvantages Both require considerable planning and the allocation of resources for the maximum number of customers to be reached. Factors to consider, Continued Defensive Versus Offensive Marketing Offensive Marketing: A marketing strategy wherein an organization attacks the weaknesses or flaws of a strong competitor while at the same time highlighting the strengths of its own product service.
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
There is a very low likelihood that you won’t like the paper.
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
GET A PERFECT SCORE!!!
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