Persuasive Business Message
The coffee shop across the street from your tiny apartment is your haven away from home — great beverages, healthy snacks, an atmosphere that is convivial but not so lively that you can’t focus on homework, and free wifi. It lacks only one thing: some way to print out your homework and other files when you need hard copy. Your college’s libraries and computer labs provide printers, but you live three miles from campus, and it’s a long walk or an inconvenient bus ride.Write a letter to the owner of the coffee shop, encouraging her to set up a printing service to complement the free wireless access. Propose that the service run at break-even prices, just enough to pay for paper, ink cartridges, and the cost of the printer itself. The benefit to the shop would be enticing patrons to spend more time — and therefore more of their coffee and tea money — in the shop. You might also mention that you had to take the bus to campus to print this letter, so you bought your afternoon latte somewhere else.Remember to use the AIDA approach!1. Is the document correctly set to the letter or email format?2. Is there an “attention attractor” at the beginning of the letter that will motivate readers to continue reading? If so, what is it?3. How will readers respond to the information? Will they actively think about these ideas?4. Does the author determine the functions and benefits that the company can obtain from participation?5. Will the reader understand why this is a good idea?6. Does the author provide contact information and/or next steps that may occur during this process?
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