Website Strategy development

Dimpflmeier is a well-known bakery with products sold in many grocery stores in Ontario. Their website can be found at

The website was built several years ago and now seems disorganized and lacks a purpose. COVID-19 has had an impact on the way that consumers think and how they shop for food and Dimpflmeier wants to refresh the website to better reflect this reality.

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Visitor Journey, Information Architecture, Wireframe

Using your website outline as a reference, develop a visitor journey map, an information architecture and wireframes for the Dimpflmeier Bakery website.

Think about your audiences and the primary objective for the website.

Visitor journey MUST:

  • Show entry point(s) into the website
  • SUCCINCTLY explain how you will guide the user to complete the main CTA of the website
  • SUCCINCTLY explain how the user will exit the website and promote future use by others
  • Journey MUST be presented on one slide/page

Information architecture (IA) MUST:

  • Show organization of website mapped against the objectives
  • Selecting NO FEWER than 10 pages of content, organize so that content is no more than two clicks from the home page
  • IA MUST be presented on one slide/page

Wireframe MUST:

  • Include both mobile and desktop device wireframes
  • SUCCINCTLY describe each component on homepage – whether each designated area is text, image or action (Above the fold only).
  • Use as many slides as necessary to clearly demonstrate the modules on the homepage
  • You may use the sample file wireframe.pptx as a template

PDF format ONLY. PDF file MUST be less than 2MB.

Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool’s honor code & terms of service.

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